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For breeders

What to publish when you list an animal

What serious buyers look for, and why over-claiming costs you the sale.

Lead with what the animal actually is. Species, age or date of birth, size now and expected, temperament as you have observed it. Buyers scrolling past a hundred listings are looking for a reason to stop, and specifics stop people where adjectives do not.

Photograph the animal as they are today, in daylight, from more than one angle, without filters. Include one photo that shows their whole body and one that shows where they live. A short video does more than another five photos.

Put the health record in the record fields, not in the description. It shows up on the animal's page labelled as your declaration, which is exactly what it is. Buyers who compare listings will notice which sellers filled it in.

Say what you do not know. "Vaccinated, I do not have the paperwork" reads as honest. "Fully vaccinated" with nothing behind it reads as a sales line, and the buyer who checks will find out at your expense.

Price it and explain it. A number with a reason behind it — health testing, registration, what is included — gets fewer lowballs than a number alone.

Be reachable and be consistent. The single most common thing buyers report as a red flag is a seller whose answers change between messages. Keep the details straight because they are true, not because you remembered them.

What Scrlpets checks, so you can point at it: to list an animal you must complete identity verification and attest that specific animal is yours and ready to be listed. That is what our badge means. It is not a claim about the animal's health, and buyers should be told to do their own vet check regardless.